More than double the clients. Nearly triple the revenue.
A loyal clientele, finally on a platform built to grow.
We rebuilt this boutique spa’s website, brand, and online booking — moving a loyal clientele onto a fast, custom platform. Nine months later, it’s still climbing.
- Client
- Haven Noire · Kissimmee, FL
- Scope
- Brand · Web · Booking · Shop · SEO
- Build
- Custom-built · fully owned
- Since
- Aug 2025 · ongoing
Growth that’s accelerating, not flattening.
Every month since launch has built on the last. Scrub the timeline to watch revenue and the client base climb — the strongest month so far is the most recent one.
Indexed to the first full month (= 100). Reflects Haven Noire’s reported relative growth, Sept 2025 – June 2026. Drag, tap, or use arrow keys to scrub the timeline.
The problem wasn’t demand. It was infrastructure.
Haven Noire arrived with a following built over roughly two years. What it lacked was a platform that could attract new clients, bring them back, and let them book and buy on their own. Here is the before and after.
- ×A loyal base, on a platform that couldn’t grow it
- ×Appointments entered by hand
- ×Hard to find in search
- ×No online shop, no email list
- →Client base more than doubled
- →About 1 in 3 clients book themselves online
- →Found on Google for the first time
- →Online shop and a growing email list
One home, built to grow.
A fast, custom-built site
We moved Haven Noire off its previous platform and onto a fast, fully owned, custom-built website — engineered for speed and reliability, and refined continuously since launch.
A cohesive brand system
A deep-plum, gold, and cream palette with elegant typography now runs across every page, matching the luxury of the experience in the room — and tuned to stay readable for everyone.
Online booking, built in
Clients book themselves directly from the site, around the clock. Less friction for them, far less manual work for the business.
An online shop
Body oils, soaps, and skincare now sell online — a second revenue stream running alongside services.
A technical SEO foundation
We added structured data where there was none, cleared stale code that blocked crawlers, and consolidated traffic onto the owned domain so the brand builds equity in one place.
Growth that compounds, month over month.
In nine months the client base more than doubled, with ROEM adding more new clients in that window than the spa had gathered in the previous two years combined.
Monthly revenue is up +185%, nearly triple from the first full month to the record month, and the most recent quarter is 2.5× the opening quarter.
Clients spend about 65% more per visit, monthly appointments grew to roughly five times launch volume, and about 1 in 3now book themselves online — a channel that didn’t exist before.
The website is now the spa’s #1 source of new business, Google is a top discovery source for the first time, and a growing email list gives the business a marketing asset it never had.
“ROEM didn’t just give us a prettier website. They gave us a business that runs. Clients book themselves, products sell online, and the growth hasn’t stopped.”
Every discipline, one team.
No handoffs between agencies, no gaps between strategy and build. The same senior team carried Haven Noire from research to pixels to production.
UX research & strategy
- —Stakeholder interviews
- —Information architecture
- —User flows & wireframing
- —Usability testing
UI & visual design
- —Visual hierarchy & layout
- —Typography & composition
- —Design systems & tokens
- —Interactive prototyping
Brand & color theory
- —Brand identity system
- —Palette & contrast tuning
- —Iconography
- —Motion & interaction design
Front-end engineering
- —Custom front-end build
- —Performance engineering
- —Continuous deployment
- —Core Web Vitals & speed
SEO & growth
- —Technical & local SEO
- —Structured data (schema)
- —Analytics & conversion tracking
- —Content & on-page
Commerce & accessibility
- —Online booking integration
- —E-commerce storefront
- —WCAG-aware design
- —Responsive across devices