A book marketing agency for authors who want their own home base
ROEM Digital is a book marketing agency that builds author websites and book landing pages, then supports the launch with pre-order pages, email, media kits and ads. We built the companion site for Practical Love, the relationships book by author Katonya BienAime, with a bright, inviting design that sends readers straight to purchase. A small senior team does the work, and you own every account.
- Senior team, no hand-offs
- Every call and lead tracked
- You own every account
- Custom-built, never templated
Two minutes. We reply within two business days.
Practical Love
The companion site for Practical Love, the relationships book by author Katonya BienAime. A bright, inviting design that captures the book's voice and sends readers straight to purchase.
Why every author needs a website they own
Retailer pages, social profiles and podcast appearances all matter, but you don’t control any of them. Algorithms change, accounts get locked and a retailer page will happily show a reader five other books under yours. Your author website is the one place on the internet where the whole story is yours: your books, your voice, your events and your list.
It’s also where everyone else sends people. Podcast hosts, event organizers, journalists and readers who heard you speak will search your name. If what they find is a clear site with your books, your bio and a way to reach you, the interest turns into sales, bookings and subscribers instead of drifting off.
- Your name as the domain, registered in your account
- Every book with cover, description and buy links
- A bio and photos media and event hosts can use
- An email signup that builds a list you keep
What a book landing page should do in the first ten seconds
A book landing page has one job: help the right reader decide this book is for them and get them to a buy button. That means the cover, the title, a one-line promise of what the book does for the reader and the purchase options all belong on the first screen of a phone.
Below that, the page answers the questions a browsing reader has. Who is this for? What will I get out of it? Who wrote it and why should I listen? Short excerpts, endorsements you have permission to use, a table of contents and an author note do more selling than a long marketing description.
For Practical Love, the companion site captures the book’s voice with a bright, inviting design and keeps the path to purchase obvious. That’s the standard we hold every book page to: it should feel like the book, and it should never make a reader hunt for where to buy it.
Pre-order campaigns: building momentum before launch day
For many books, the weeks before release are where the launch is won or lost. Pre-orders give your most interested readers a way to commit early, and each one is a reader you don’t have to win back on launch day.
We build a pre-order page that makes the offer simple: the release date, where to pre-order and any bonus you’re offering for pre-ordering, such as a downloadable chapter, a workbook or a group study guide. If there’s a bonus, the page explains exactly how to claim it, usually with a short form for the receipt.
- Release date and retailer links on the first screen
- A pre-order bonus with a clear, simple claim form
- Email reminders as release day gets closer
- A switch to “available now” on launch morning
Linking to Amazon, other retailers and Goodreads the right way
Most readers already have a favorite place to buy books, so a launch page should offer more than one. Amazon is usually the biggest, but plenty of readers prefer an independent bookstore, a big-box bookseller, an ebook store or an audiobook app. Give them their choice and they’re more likely to follow through.
On Amazon, Author Central is the free tool authors use to manage their author page, bio and book list, and we help you make sure it matches your website. Goodreads is where many readers track what they want to read, so an author profile there and a link from your site help keep your book on their list.
We set up retailer links so each one is tagged and tracked where possible, which tells you which buttons readers actually use. If almost everyone taps one retailer, that’s useful to know when you plan ads and partnerships.
- Buttons for Amazon and other major retailers, plus independent stores
- Ebook and audiobook links when those formats exist
- Your Amazon author page and Goodreads profile kept consistent with your site
- Tracked links so you can see which retailers readers choose
Your email list is the most valuable asset in a book launch
Social reach rises and falls. An email list is a group of readers who asked to hear from you, and you can reach them on launch day, for your next book and for every event in between. It’s the one channel that keeps growing in value from book to book.
We put a real reason to sign up on every page: a free chapter, a reading guide, a short resource tied to the book’s theme or simply early news about the next one. Then we set up a short welcome sequence so new subscribers get to know you before you ever ask them to buy.
Organizing a launch team that actually shows up
A launch team is a group of early readers who get the book ahead of time and agree to talk about it when it comes out. Done well, it gives you a burst of real early posts, conversations and reviews at the moment they matter most.
The website side of that is simple but often skipped. We build a launch team signup page, a private page with the assets team members need (cover images, suggested posts, key dates, links) and a short email sequence that keeps everyone on schedule. Reviews should always reflect readers’ honest opinions, and we follow retailer review rules.
- Launch team application page with a few screening questions
- Private resource page with graphics, dates and links
- Reminder emails timed to release week
- No incentives tied to positive reviews, ever
A media kit and booking page for podcasts, events and speaking
For many nonfiction authors, the book opens doors to podcasts, interviews, conferences, churches and corporate events. Those hosts all ask for the same things: a short bio, a long bio, a headshot, the book cover, topics you speak on and how to book you.
We put all of that on a media kit page that hosts can use without emailing you first. A speaking page lists your talks or topics, the formats you offer and an inquiry form that routes to you or your assistant. It’s a small page that saves a lot of back and forth.
Book SEO and author SEO: getting found by name and topic
People find authors two ways in search: by name, after they’ve heard of you, and by topic, when they’re looking for help with the problem your book addresses. Author SEO makes sure your website is the first thing that comes up for your name. Book SEO is about pages and articles that answer the questions your readers are already asking.
We add schema.org Book and Person structured data so search engines and AI tools can read the title, author, ISBN, formats and publisher clearly. Google’s separate Book Actions feature, which used a retailer feed to show buy buttons, was among the features Google said in June 2025 it would phase out, so markup on your site is about clarity, not a special search result.
For nonfiction, a handful of well-written articles on your book’s core topics can keep bringing in readers long after launch week. Each one ends where it should: with the book.
Ads for books on Amazon and Meta, without wishful math
Book ads can help, but the margins on a single book are thin, so we approach them carefully. Amazon ads reach readers who are already shopping for books, while Meta ads on Facebook and Instagram are better at introducing a book to readers who match its audience but haven’t heard of it.
We start small, test a few audiences and creative angles and measure what we can. We won’t promise a sales number or a bestseller list, and we’ll tell you plainly if the numbers say to spend less. For authors whose book supports speaking, coaching or consulting, ads that grow the email list often make more sense than ads aimed at the book alone.
What we track so you know what worked
Book sales happen on someone else’s site, which makes tracking harder than it is for most businesses. We track what we can control: visits by source, clicks on each retailer button, email signups, launch team applications, media kit downloads and speaking inquiries.
Those numbers go into a plain monthly report. You’ll see which channels sent readers, which pages turned visits into clicks and signups, and what to do next. No vanity charts, and no claims we can’t back up.
What's included for book launches & authors.
Author website design
A custom-built home base under your name with your books, bio, events, media kit and email signup, designed to feel like your writing.
Book landing pages
A focused page for each book with the cover, promise and buy buttons on the first screen of a phone, plus excerpts, endorsements and author note.
Pre-order and launch campaigns
Pre-order pages, bonus claim forms, launch team pages and a launch-day switch to “available now,” all coordinated with your email schedule.
Email list setup
A signup incentive tied to your book, a welcome sequence and launch announcements, in an email account you own.
Media kit and speaking pages
Bios, headshots, cover art, topics and an inquiry form so podcast hosts, event organizers and journalists can book you without chasing details.
Book SEO and author SEO
Book and Person structured data, a site that ranks for your name and topic articles that answer the questions your readers are searching.
Amazon and Meta ad support
Small, measured tests on Amazon and Meta with tracked links and honest reporting, scaled only when the numbers support it.
Does an author really need a website?
Yes, if you want a place you control. Retailer pages and social profiles can change without notice, and readers, hosts and journalists will search your name. A simple author website with your books, bio, contact details and an email signup turns that interest into sales and bookings.
What should a book landing page include?
The cover, title, a one-line promise of what the book gives the reader and buy buttons for several retailers, all visible on the first screen of a phone. Below that: who the book is for, an excerpt, endorsements you have permission to share and a short author bio. Keep the path to purchase obvious throughout.
When should I start building my author website before launch?
Well before the release date, so you have time to collect pre-orders and email signups. The site, pre-order page and email setup all need to be live before you announce. We plan backward from your release date to set the schedule.
What is Amazon Author Central?
Amazon Author Central is Amazon’s free tool for authors to manage their author page, including their bio, photo and the books listed under their name. It’s worth keeping it consistent with your website so readers see the same story everywhere. We can help you plan what goes on it.
Do you guarantee book sales or bestseller status?
No. No honest book marketing agency can guarantee sales or a list placement. We build the pages, tracking and campaigns that give your book a fair shot and report plainly on what’s working. You’ll always know what we did and what it produced.
Should I sell books directly from my website?
Sometimes. Direct sales can work for signed copies, bundles or bulk orders for groups and churches, but most readers prefer their usual retailer. Many authors link to retailers for single copies and offer a simple order form for bulk requests. We help you choose based on how you want to handle fulfillment.
Are Amazon ads or Facebook ads better for books?
Amazon ads reach readers already shopping for books, while Facebook and Instagram ads help introduce a book to people who fit its audience. Results vary widely by genre and price, so we start with small tests and measure before increasing spend. For books that support speaking or coaching, list-building ads are often the better bet.
Does book SEO help after launch week?
Yes, especially for nonfiction. Articles that answer the questions your readers search for can bring in new readers for years. Clear Book and author structured data also helps search engines and AI tools describe your book accurately.
What does a book marketing agency do that a publisher doesn’t?
It depends on your publisher. Many authors, even traditionally published ones, are expected to run their own website, email list and much of their own promotion. We build and manage the pieces you own, like your site, list and media kit, and coordinate with your publisher’s plans where they exist.