A med spa marketing agency built around booked appointments

Most aesthetics practices we look at can tell you how many people visited the website last month. Very few can tell you how many of those people booked, which treatment they booked, and whether they came from Google search, Instagram, a map listing or a referral. Without that, ad budgets get set by feel.

So tracking comes before spend. We connect your booking system, phone line and forms to analytics, so a booked consultation counts as a booking, not a page view. Then we report bookings and revenue by source each month, in plain language, so you can see which channels deserve more money and which deserve less.

One page per treatment is the backbone of med spa SEO. A single services page listing everything you offer can’t rank for the dozens of specific searches people actually make, and it can’t answer the questions that decide a booking.

A strong treatment page explains what the treatment is, who it suits, what a visit involves, who performs it and under what supervision, typical aftercare, and how pricing works. It answers the hesitations people have in plain language. What it never does is promise medical outcomes, imply a product is approved for something it isn’t, or use claims a regulator or ad platform would treat as misleading.

Results photos are often the most persuasive content a med spa has, and the most likely to cause trouble. We treat every image as patient information. That means written consent from the client for each specific use (website, social, ads), consistent lighting and angles so the comparison is honest, and no retouching of the treated area.

Ad platforms add their own limits. Meta’s health and wellness policy, for example, requires ads for cosmetic procedures and weight loss to target people 18 and older and bars ads that imply negative self-perception. We keep results galleries on your own site, where you control the context, and use ad creative that stays inside each platform’s rules.

Google Ads can fill a calendar quickly, but healthcare is a restricted category and the rules have changed recently. In October 2025 Google updated its healthcare and medicines policy: for campaigns targeting the United States, prescription drug terms can be used in ads and landing pages for promotional purposes, but keyword-targeting those terms requires certification.

Google also treats invasive medical procedures, including cosmetic procedures and injections, as a sensitive category for personalized advertising. In practice, that means your own audience lists, such as Customer Match lists and other advertiser-built segments, can’t be used to target those ads. Campaigns have to win on search intent, location and good landing pages instead of following people around the web.

We build campaigns with that in mind: tightly themed ad groups by treatment, landing pages that match each ad, negative keywords that keep spend away from jobs, training and DIY searches, and conversion tracking tied to real bookings. Ad spend is paid directly to Google from an account in your name.

Price is one of the first things people want to know, and a page that dodges it sends them to a competitor that answers. You don’t need a full menu with every package, but a starting price, a typical range or a clear explanation of how pricing works (per unit, per area, per session, per package) keeps a curious visitor reading instead of leaving.

We write pricing sections with you and your team so they stay accurate. When prices change, the site changes the same week. Where a price depends on a consultation, we say so plainly and explain what the consultation covers, how long it takes and whether it is credited toward treatment.

Provider pages work the same way. Clients choosing someone to treat their face want to know who that person is: their license, their training, how long they’ve been doing it and who supervises them. Real names, real photos and verifiable credentials beat a stock image and a paragraph of adjectives every time.

Instagram is where many aesthetics clients first notice a practice, and where they check you out after a friend mentions your name. It works best as proof of who you are: your space, your providers, the experience of a visit, short explainers and answers to common questions.

We plan and publish content around your treatment calendar and promotions, with results images only where consent and platform rules allow. Social then points back to booking, so it shows up in the same monthly report as everything else.

Most med spas already run on a booking or practice management tool, and switching is disruptive. We usually connect what you have to the website and tracking so bookings are visible by source. When the existing tool is the bottleneck (no deposits, poor mobile flow, no way to see where bookings came from), we help you compare options.

We also build our own booking platform, ROEMer, for salons, spas and med spas. It is in early access, so we only recommend it where it fits today, and never as a requirement for working with us.

We keep a small roster on purpose. The senior people on your first call are the ones who build your site, write your treatment pages and manage your ads. Each month brings one plain report and a strategy call, with results counted as bookings, first-time clients and revenue.

Every account is set up in your name: domain, website, Google profile, analytics and ad accounts. If you ever leave, everything stays with the practice. The first step is a free marketing audit: we look at your website, map listing, ad account and tracking from the public side and send a short list of what we would fix first.