A law firm marketing agency that reports in signed cases

We don’t have a law firm on our roster yet, so we won’t show you anyone else’s results. What we can show you is the method. When we review a firm from the outside, the same problems come up again and again, and each one quietly costs calls.

None of these require a login to find. The free review we offer checks your Google profile, website, directories and phone setup from the public side, and you get a one-page summary of what we see.

Law firm SEO comes down to three things Google can verify: that your firm is a real, consistent entity, that your pages answer the questions people search, and that other credible sites point to you. Tricks that skip any of those tend to work for a few months and then stop.

We start with the entity. One name, one address, one phone number on the website, the Google Business Profile, the bar directories and the legal directories that matter. Then we build practice area pages for personal injury and criminal defense (and family law or estate planning if you handle them) that go deep on real questions: what to do in the first week, how fees work, what the process looks like in your courts.

Then we publish. Every month you get at least 19 new pieces of content across your site, your Google profile and social channels, each one reviewed before it goes out. We also track how often AI search tools mention your firm, because a growing share of people ask a chatbot before they ask Google.

For most local practices, the map results produce more calls than the website itself. A person searches for a car accident lawyer or a DUI attorney near them, sees three firms on a map, and calls one without ever visiting a site.

That makes the profile worth managing like a storefront. We correct categories and service lists, keep hours accurate, add real photos of your office and team, post updates, answer questions and make sure the profile links to the right page. When a firm has moved or changed its name, we clean up the old listings so Google stops splitting your reputation across two businesses.

Reviews matter here too. We send a review request to every satisfied client through a simple, compliant process. We never write reviews, never pay for them, and never filter requests so only happy clients get asked.

Personal injury and criminal defense are our focus, and they behave very differently online. Injury clients often research for days, compare firms and read reviews; they respond to clear explanations of fees, timelines and what a consultation involves. Defense clients, or their families, usually need help today, frequently at night or on a weekend, and they call the first firm that looks capable and answers.

So the pages, the ads schedule and the intake expectations differ. Injury pages earn trust with depth and patience. Defense pages lead with availability, the charges you handle and the courts you appear in. Family law and estate planning sit somewhere in between: longer decisions, high sensitivity, and a strong preference for a lawyer who explains things plainly.

Not always, and not first. Legal keywords are among the most expensive in paid search, and ads sent to a site that can’t track calls simply burn money faster. Once tracking is clean and the site converts, ads can fill gaps that organic search takes months to close.

Ads are optional with us. If you choose to run them, management is included in the monthly fee and your ad spend is billed directly to your card by the platform, in an account the firm owns. We report ads the same way we report everything else: calls, consultations, signed cases and cost per case.

We keep the offer simple so you can compare it honestly. One flat monthly fee covers brand refresh, the new custom website, hosting and maintenance, Google profile management, directory cleanup, local and technical SEO, at least 19 pieces of content a month, review requests, two social posts a week, ads management if you want ads, and call and form tracking tied to signed cases.

There is a 6-month minimum, then the agreement runs month to month. Every account (domain, website, Google profile, analytics, ad account) is set up in the firm’s name, so if you ever leave, everything stays with you. We share pricing on the call once we understand your practice areas and markets, rather than posting a number that wouldn’t fit most firms.

Week one and two are about stabilizing. We fix the Google profile, make the name, address and number consistent everywhere, and get every call and form tracked before anything else changes. That gives us a clean baseline to measure from.

By day 30 the new site is live with every old URL redirected. From there, the work settles into a monthly rhythm: content, reviews, local search, optional ads, and one report with a strategy call. You have a named lead who answers the same business day. Once we have 60 days of clean tracking, we set call and case targets together and report against them.